Covid-19 Impact: Accelerating Towards a Contactless Economy
The one thing that the COVID crises have shown the world, is the fact that the future holds a contactless economy for us. People are adopting digital payments and students are learning from the comfort of their homes, without attending physical classes. Citizens across the globe are practising social distancing norms and billions of people are stuck in lockdown across the globe.
The corporate world has
also not remained untouched with employees working from home and governments
issuing travel advisories to travellers, and telling them to reduce their
travel necessities wherever possible. But, what do these factors and steps mean
for the economy as a whole? Let’s find out!
What do these factors
mean for the economy?
It was the proliferation
of mobile devices in India that had laid the foundation of digital payments in
the country. Today, this proliferation has helped enormously in making the
shift towards a digital economy and facilitating a contactless payment
experience.
Since the coronavirus
spreads through physical contact, there has been an increased push to make
day-to-day experiences as contactless as possible, and facilitating easy
digital payments was a step in the right direction.
Today, consumers can
choose from a host of payment methods, e-wallets, UPI, Internet banking, and a
host of other methods. Students and employees to have shifted their day to day
business to online communication platforms such as Skype, Zoom, Google Meet,
etc. and leverage these platforms to stay in touch with their coursework and
employers.
The COVID-19 pandemic
has resulted in a huge shift in consumer behaviour that has resulted in a huge
boost to platforms and services facilitating contactless services. Platforms
such as Microsoft Teams, a remote video-conferencing platform, is clocking 2.7
billion meeting minutes every day in the wake of this global pandemic.
Colleges and school are
shut down and students are taking online classes to keep up with their
coursework. All in all, these crises have compelled us to think of new ways to
keep in touch with each other, while completely discarding the traditional
routes that have been developed over the years.
Our reliance on physical
currency was bound to be exterminated at some point in the future and this
pandemic has only accelerated this transformation. This transformation could
prove to be critical in witnessing the next revolution in the Fintech domain
and facilitating contactless payments for almost all sections of the society.
On the whole, the COVID
crises have taught us a whole lot of lessons in terms of how we conduct our
everyday business. It has brought in an era of technological revolution and
paved the way for a contactless and pandemic-proof payments, education and
business infrastructure.
Conclusion
While the gigantic shift
is still underway, there are a host of problems that we need to address. User
awareness is the primary one. Ensuring contactless payments and contactless
education infrastructure may be easy in metro cities, but the same cannot be
said for rural India, where still, the Internet penetration has not reached
satisfactory levels. The dependence on laptops of cell-phones for that matter,
with a reliable and stable internet connection, is proving difficult for
students who are relying on the existing infrastructure for completing their
coursework. Whatever the difficulties may be, we have to ensure that the
transition happens and we need to do whatever it takes.
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