India Brand Equity Foundation

Employment is the engine  of the economy . The per capita income determines its fate. India is a country with  people deployed in both --- organized and unorganized sectors. Yet ,be it the rapidly growing population or grappling attitude towards the unorganized sector. Sometimes, it is difficult to embrace, who is at fault. That makes economists  an important cog in the wheel. In no circumstances, we can underestimate the role of economists . Who can forget the unexpected financial crisis of 2008, the persistence of slowdown occurred in its wake, failure of conventional monetary and fiscal policies helped in the  revival of economics. If we go by the current situation, not even in nightmares one would imagine   Novel COVID-19, is sufficient to devastate the world's economy. No disparity between rich and poor as everyone is facing the brunt.  Every sector is facing the brunt be it hospitality, construction, textiles or even agriculture nothing is...

From never satiating popcorns,to irresistible salty chips, from cookies to sweeteners.Do we think how it reaches us? But to understand this on a large scale we need to unveil masks over our thoughts, aping western style; and think about the critical aspects.Either we don’t wish to understand or we don’t get the exposure.The onus is not only on the government;but we the people of India( socio-economic) should share responsibilities to awaken the generation.  A tough task but not impossible! For centuries, we have been known as a nation dependent on agriculture , and is the hallmark of Indian Soil. Agriculture is still one of the unorganized sectors.Be it administration, bureaucrats, national policies; everywhere there is laxity and unwillingness.Irony is that in spite of abundance of staples (rice, maize, dals).Our farmers produce potatoes,sugarcane,oilseeds and non-essential items like tea, cotton etc.Yet, we are a food-deprived nation.Though we often talk about IT pro...