India Brand Equity Foundation

China has become a force to be reckoned with in today’s consumerist economy. Its mighty manufacturing prowess has allowed it to become the world leader in manufacturing and it is now rubbing shoulders with most of the developedeconomies globally. In the wake of the COVID-19 pandemic, countries around the globe are mulling over methods to control the economic and political influence of China on the global world. The recent Chinese advances in the south China sea has alarmed many nations around the world. Japan has gone an extra mile and allocated $2.5 billion from its annual budget towards relocating Japanese companies operating in China to other parts of the world. Even in these uncertain times, China is not over flexing its muscles over the Galwan standoff with India.  Internally too, the Uyghur Muslims are suffering at the peril of Xi-Ji-ping. You may think that concentration camps are a thing of the world war era, but in China, they are very much a reality. China...

The one thing that the COVID crises have shown the world, is the fact that the future holds a contactless economy for us. People are adopting digital payments and students are learning from the comfort of their homes, without attending physical classes. Citizens across the globe are practising social distancing norms and billions of people are stuck in lockdown across the globe. The corporate world has also not remained untouched with employees working from home and governments issuing travel advisories to travellers, and telling them to reduce their travel necessities wherever possible. But, what do these factors and steps mean for the economy as a whole? Let’s find out! What do these factors mean for the economy?  It was the proliferation of mobile devices in India that had laid the foundation of digital payments in the country. Today, this proliferation has helped enormously in making the shift towards a digital economy and facilitating a contactless payment e...

The Indian fashionindustry has been hit hugely amid the global COVID-19 pandemic. With people held in their homes and zero mall traffic, retailers are struggling to clear out their old stock and restructuring their supply chain. Customers too are reeling under the increased economic burden, and many have lost their jobs that have led to a tremendous decrease in disposable income. The COVID-19 induced lockdown has not helped the industry’s prospects either. Since people are locked in their homes, the retail industry has witnessed a huge reduction in footfall. In the wake of the lockdown, online portals too were instructed to comply with the instructions and were ceased from serving any orders. However, as the unlock has begun in a phased manner, apparel retailers are reporting 25% footfall from the pre-COVID times, and garment producers are stating that there are no more orders from retailers around the country. Garment manufacturing units are shut down with reportedly, h...