India Brand Equity Foundation

  If you have heard about the currentdevelopments in nutrition , the notion of a diet detox may have been exciting.   Yet if you've tried juicing, exercising, or cooking in an attempt to reduce weight or boost your well-being, you're already aware that reducing calories dramatically as a long-term lifestyle solution to healthier eating isn't efficient. Strict detoxification may potentially cause symptoms like tiredness, dizziness, and low blood sugar.   Yet according to some researchers, there's one type of natural detox that is worthwhile. Reducing your dietary sugar will help you lose pounds, boost your wellbeing, and even turn your skin look radiant.   "Sugar makes you obese, unhealthy and tired," said Brooke Alpert, a licensed dietitian and co-author of "The Sugar Detox: Drop the Sugar, Drop the Weight — Look and Sound Amazing." "What we've learned in the past few years is that sugar holds us overweight. It's also a leading c...

  India's capacity to generate wind energy dropped by a whopping 43 per cent in July, unexpectedly taking the industry as the monsoon months are the best for generation every year, official data shows.   Overall generation of renewable energy is 24 per cent lower than last year's July. Provisional capacity to produce renewable energy is 12.242 million units (MU) in July, down from 16.177 MU in 2019. Wind saw the largest decrease, from MU 11,343 last year to MU 6,490 in 2020.   Total power generation also dropped year-on-year between April and July, from 52.421 MU in 2019 to 50.550 MU in 2020, according to the Central Electricity Authority (CEA) results.   According to industry figures, the monsoon months between June and September are the chief wind power generation months, providing almost 85% of annual production. This period is much shorter at around 120 days than that of solar, which usually remains active for at least 280 days in a year.   Industry...

  Rising oil prices are a modern phenomenon that is witnessed globally. There are nations around the globe that are reeling under the increased cost of crude oil and are looking for ways to finance their growing power needs.  A rise in crude oil prices has a profound impact on any nation's economy. Businesses constantly look for ways to curtail the high cost by offsetting fuel-intensive activities or by driving the cost of services higher. The airline industry is a prime example of this effect. Other businesses too have different reactions but there are a few sectors that benefit immensely from this rise in crude oil prices. When oil prices march up, there are numerous sectors which thrive.  High oil fuel prices have varying effects on different sectors; manufacturers are looking for ways to produce more of the commodity and benefit from those higher prices.  For oil, instead, that means opportunities for companies involved in exploration (for example, seis...

China has become a force to be reckoned with in today’s consumerist economy. Its mighty manufacturing prowess has allowed it to become the world leader in manufacturing and it is now rubbing shoulders with most of the developedeconomies globally. In the wake of the COVID-19 pandemic, countries around the globe are mulling over methods to control the economic and political influence of China on the global world. The recent Chinese advances in the south China sea has alarmed many nations around the world. Japan has gone an extra mile and allocated $2.5 billion from its annual budget towards relocating Japanese companies operating in China to other parts of the world. Even in these uncertain times, China is not over flexing its muscles over the Galwan standoff with India.  Internally too, the Uyghur Muslims are suffering at the peril of Xi-Ji-ping. You may think that concentration camps are a thing of the world war era, but in China, they are very much a reality. China...

The one thing that the COVID crises have shown the world, is the fact that the future holds a contactless economy for us. People are adopting digital payments and students are learning from the comfort of their homes, without attending physical classes. Citizens across the globe are practising social distancing norms and billions of people are stuck in lockdown across the globe. The corporate world has also not remained untouched with employees working from home and governments issuing travel advisories to travellers, and telling them to reduce their travel necessities wherever possible. But, what do these factors and steps mean for the economy as a whole? Let’s find out! What do these factors mean for the economy?  It was the proliferation of mobile devices in India that had laid the foundation of digital payments in the country. Today, this proliferation has helped enormously in making the shift towards a digital economy and facilitating a contactless payment e...

The Indian fashionindustry has been hit hugely amid the global COVID-19 pandemic. With people held in their homes and zero mall traffic, retailers are struggling to clear out their old stock and restructuring their supply chain. Customers too are reeling under the increased economic burden, and many have lost their jobs that have led to a tremendous decrease in disposable income. The COVID-19 induced lockdown has not helped the industry’s prospects either. Since people are locked in their homes, the retail industry has witnessed a huge reduction in footfall. In the wake of the lockdown, online portals too were instructed to comply with the instructions and were ceased from serving any orders. However, as the unlock has begun in a phased manner, apparel retailers are reporting 25% footfall from the pre-COVID times, and garment producers are stating that there are no more orders from retailers around the country. Garment manufacturing units are shut down with reportedly, h...

There are primarily 4 macro-economic aspects that are analysed to assess their effect on the economy. The PEST analysis or Broad Factor Analysis is the method deployed to assess the macro-environmental factors of an economy.  The four macro-economic aspects are: •    Economic •    Political •    Socio-demographic •    Technological These four major macro-economic factors affect the economy overall and have a major impact on the business environment, opportunities and the threats prevailing in the industry for all the players. The aforementioned aspects are used in the analysis of the effect on the economy.  We will study the impact of each of these factors that affect the economy in a broad way. Effect of the Macro-Economic Aspects of the Economy We perform the PEST analysis on the basis of 4 primary economic aspects. Below are the effects that each macro-economic aspect has on the economy. Economic:...