India Brand Equity Foundation

There are primarily 4 macro-economic aspects that are analysed to assess their effect on the economy. The PEST analysis or Broad Factor Analysis is the method deployed to assess the macro-environmental factors of an economy.  The four macro-economic aspects are: •    Economic •    Political •    Socio-demographic •    Technological These four major macro-economic factors affect the economy overall and have a major impact on the business environment, opportunities and the threats prevailing in the industry for all the players. The aforementioned aspects are used in the analysis of the effect on the economy.  We will study the impact of each of these factors that affect the economy in a broad way. Effect of the Macro-Economic Aspects of the Economy We perform the PEST analysis on the basis of 4 primary economic aspects. Below are the effects that each macro-economic aspect has on the economy. Economic:...

India is an agriculture centric economy . Since 70% of the country’s population lives in rural areas, agriculture has historically been their primary source of income. It forms the basis of livelihood for a major fraction of the entire rural population. Although the sheer size of the agricultural economy is fascinating, the sector has only contributed about 16% of India’s GDP, as per an economic survey conducted in 2017-2018. The YoY growth in the agricultural sector stands at a mere 2.1%-2.3%, which is relatively lower than other sectors operating in the economy. Factors Resulting in the Low GDP of the Agricultural Economy The state and central government apathies and their lax economic policies have severely affected the output of the agricultural sector of our nation. Along with the disparity in an uneven monsoon season, and the pressure on farmers to sell their crops at a lower price point, the situation couldn’t be better.  Let’s have a look at the various...

When it comes to beverages there is nothing that  beats the essence of ‘Great Indian Tea ’. Known by various colloquialisms like “Chai ki Chuski” or ‘Garam Pyali this has long been associated with a drink of pride’. Though --times came and gone  but  “Chai remained intact of all ages.There are other substitutes beverages touched by Lips, i.e Coffee often called the drink of high-end society. But it is only the tea that made a drug effect on every section of society. Not only in India, but a national beverage of the United Kingdom too. “No irony to say this is the most non-alcoholic beverage which is hugely popular in India”. The Contribution of Tea Industry on Indian Economy :- Well, the above para was about the taste,(talab) on tea lovers. But this’ll be about how Indian Economy has gained from production, manufacturing and retailing of tea. With more than 137 crore population, the fact is that Tea is being cooked at 85 % of households. ...

Employment is the engine  of the economy . The per capita income determines its fate. India is a country with  people deployed in both --- organized and unorganized sectors. Yet ,be it the rapidly growing population or grappling attitude towards the unorganized sector. Sometimes, it is difficult to embrace, who is at fault. That makes economists  an important cog in the wheel. In no circumstances, we can underestimate the role of economists . Who can forget the unexpected financial crisis of 2008, the persistence of slowdown occurred in its wake, failure of conventional monetary and fiscal policies helped in the  revival of economics. If we go by the current situation, not even in nightmares one would imagine   Novel COVID-19, is sufficient to devastate the world's economy. No disparity between rich and poor as everyone is facing the brunt.  Every sector is facing the brunt be it hospitality, construction, textiles or even agriculture nothing is...

From never satiating popcorns,to irresistible salty chips, from cookies to sweeteners.Do we think how it reaches us? But to understand this on a large scale we need to unveil masks over our thoughts, aping western style; and think about the critical aspects.Either we don’t wish to understand or we don’t get the exposure.The onus is not only on the government;but we the people of India( socio-economic) should share responsibilities to awaken the generation.  A tough task but not impossible! For centuries, we have been known as a nation dependent on agriculture , and is the hallmark of Indian Soil. Agriculture is still one of the unorganized sectors.Be it administration, bureaucrats, national policies; everywhere there is laxity and unwillingness.Irony is that in spite of abundance of staples (rice, maize, dals).Our farmers produce potatoes,sugarcane,oilseeds and non-essential items like tea, cotton etc.Yet, we are a food-deprived nation.Though we often talk about IT pro...

Panic button is already pressed! A global emergency-like situation exists. It is time to unite and fight against deadly hazards of CORONA . This pandemic feels like a World War-3 but against a common foe--- COVID-19 . As hue and cry---- all over the place with little or no relief. Everything looks affected, that’s how the world seems to be now. We have not even thought that this’ll turn out to be a national health emergency in a fortnight. Public places like Malls, Gyms, Schools, Colleges are closed till 31st March. Informal sectors are badly hit. Section 144 (CrPC) is already imposed in some states. The only message for people is to keep the morale high and unite to defeat COVID- 19. But somehow it has raised awareness about personal hygiene, sanitation etc. which was missing earlier. We can only control the situation by maintaining personal hygiene: Washing Hands Properly Personal hygiene is of paramount importance. So, washing your hands with s...

Investment is the key and smarter investment is gold. Many times, we explore things but only find a few. Infact, everyone wants profits. By all measures, investment in retail petrol pump is a fruitful aspect. It gives an excellent opportunity to small business entrepreneurs. Also, if you want higher stakes in the market with due recognition then this is the key. By the medium of this blog, you’ll learn how you can invest in a retail petrol pump business. Fuel is necessity for not only vehicles, but a food for transportation. So, it almost gives a guarantee of long-term benefits. Or no. of reasons, investment in P etroleum and Natural Gas may open door of opportunities. Given the fact, that GOI eased the norms in setting up petrol pump. Procurement of license is the foremost step before landing a foot in petrol pump business. So, if you are among those who want a dealership opportunity of Hindustan Petroleum (HPCL), Bharat Petroleum (BPCL), Indian Oil (IOCL), the...